Partners  | Sponge Agency Sydney | Advertising Agency
 

THE PARTNERS

Shirley Brown
Strategic Director

As a former Nike Woman’s Marketing Manager in Europe, Asia and Global Events Manager, Shirley understands communication needs from both a consumer and importantly clients perspective.

In the past 10 years, Shirley has used her extensive strategic planning and marketing skills across a wide range of projects from brand repositioning to strategic visioning, activation and partnership strategies. She is highly skilled in translating insights into inspiring themes that guide creative, brand expression and innovation. 

2016/17 Strategic Projects include: Nike, BOC, Westpac, Valspar and Wattyl

Cec Parnell
Creative Director

With more than 20 years experience as a copywriter, Cec has worked on some of the largest advertising accounts in some of the largest agencies in Australia and overseas.

His brand experience includes such household names as Kellogg’s, Kraft, Nestlé, Qantas and Unilever. His work has been recognised nationally and internationally, with awards including Gold Lion Cannes, Clio, FACTS and London International.

A short film he wrote and co-produced has recently been selected in the 2017 Sydney Film Festival.

Mark Sykes
Creative Director

Mark is the founder of Sponge. For more than 20 years he has been delivering creative solutions for some of Australia’s most successful brands, including Coca Cola Amatil, Westfield, Macquarie Bank, American Express, Audi and Heineken.

With experience across a wide range of industries, Mark offers a keen and experienced eye for detail, a strong understanding of the value of strategic planning and an enthusiasm for outstanding creative.

His work has been acknowledged by AWARD and the New York Type Directors Club.