We opened our doors in 1994 with a simple conviction; that strategic and conceptual thinkers need to be involved from the planning stage, to fully understand the brand challenges and provide insight led solutions.

The principle hasn’t changed but the world has.

As an integrated advertising agency we work closely with clients to absorb and immerse ourselves in their business and understand the customer journey, so we can focus on delivering effective strategies that ensure consumer engagement and drive media performance for optimum results.

We’re strategic, insight driven creative thinkers with experience across a wide range of industry categories. We create compelling, creative work and global campaigns, which we invite you to explore.

Performance  | Sponge Agency Sydney | Advertising Agency


Our differentiation is in the integration of the key pillars to deliver:

  • Data driven, insight led strategies that address the business/brand opportunities.

  • Robust brand communications and performance media solutions.

  • Targeted activation engaging with defined/segmented audiences throughout the customer journey.

  • Effective and agile plans.

  • Performance optimised results.