We opened our doors in 1994 with a simple conviction; that strategic and conceptual thinkers need to be involved from the planning stage, to fully understand the brand challenges and provide insight led solutions.
The principle hasn’t changed but the world has.
We work closely with clients to absorb and immerse ourselves in their business and understand the customer journey, so we can focus on delivering effective strategies that ensure consumer engagement and drive media performance for optimum results.
We’re strategic, insight driven creative thinkers with experience across a wide range of industry categories. We create compelling, creative work and global campaigns, which we invite you to explore.
SPONGE AGENCY BRAND & PERFORMANCE MODEL
Our differentiation is in the integration of the key pillars to deliver:
Data driven, insight led strategies that address the business/brand opportunities.
Robust brand communications and performance media solutions.
Targeted activation engaging with defined/segmented audiences throughout the customer journey.
Effective and agile plans.
Performance optimised results.
HOW WE WORK
Sponge Agency is a tight knit team of independent thinkers sharing a culture that questions and challenges; we work quickly to strategise, conceptualise and deliver well thought through solutions.
Research (Persona Development /Customer Journey)
Brand Strategy and Communication Platforms
Marketing Planning and Activation
Digital, social strategy and UX
Planning and positioning
Integrated creative across all platforms
Experiential and social
Packaging and design
Website and App development
Content management systems
Online advertising and EDMs
Data management platforms
Programmatic media buying
Performance optimised results across the customer journey
Analytics and business intelligence