Powerful campaign for a new breakthrough commercial solar product. Exceeded qualified new business leads target by 30% for 50% of the budget
Energus’ innovative technology allowed these lightweight panels to be installed in situations where traditional solar panels couldn’t be; commercial and industrial applications and even trains; structures that couldn’t cope with the weight of traditional panels. Working with the client we identified the agricultural sector as being particularly suited.
Our campaign targeting farmers over performed and under spent; the campaign target of qualified new business leads was exceeded by 30%, achieved with just 50% of the budget..
Technology based campaigns
Lighter and thinner than traditional, opened up multiple opportunities..
B2B Industry specific campaigns
Targeting industries that lacked the infrastructure for traditional solar.
Digital and social media campaigns
Campaigns in conjunction with The Land and through social media.
Energus Australia website
Bringing to life the new brand positioning and features.
Product brochures and collateral
Designed to explain hi-tech solutions in layman’s terms.
eCRM strategy and assets
Remarketing campaigns to drive conversions.