In a market saturated with European design, a new approach was needed to launch a new brand focused on luxury design.

We launched the work of some of the world’s biggest names in architecture and design in Australia. Bauhaus icons Mies van der Rohe, Marcel Breuer and Walter Gropius. Pritzker Prize winners, American and Brazilian modernists including Richard Neutra, Oscar Niemeyer, Lina Bo Bardi and Jorge Zalszupin.

We created the brand identity, launch strategy, website, eCRM, B2B, sales collateral and brochures, exhibition/launch events and ongoing social media and digital campaigns.

Mama Casa brand identity
We created the brand identity, website and digital campaigns.

Brand portfolio presentations
The brand essence executed across all presentations and collateral.

eCRM strategy and content
Campaigns to drive awareness of the products and designers.

Digital and social media
Campaigns to drive awareness of products and exhibitions