Over 3½ times category growth to become #2 brand in the Coca-Cola Amatil portfolio behind Coke.

Originally approached to launch Mount Franklin Lightly Sparking into HORECA, we went on to create highly successful campaigns for the original Mount Franklin spring water; bringing to life why it ‘makes you feel good’. Our campaigns returned very positive sales results and showed a marked increase in key brand attributes, ’Australia’s favourite’, ‘most trusted’ and ‘pure’.

Campaigns included integrated brand and tactical campaigns across TV, online, print, OOH and sampling activations, POS and packaging as well as a highly successful cause related campaign in conjunction with the National Breast Cancer Foundation.

New brand strategy TVC
A fun and engaging TVC that had consumers lining up to buy.

Launched Lightly Sparkling
A category dominated by imports, but ready for a refreshing new local.

OOH ‘makes you feel good’
Taking the message out and about and into the street

Sponsorships and partnerships
Official water of the Wallabies; and partnering with key brands.

Cause related marketing
Making our brand advocates feel even better with a good cause.

CCA Amatil HORECA launch
Educating and exciting the trade about the new varieties in glass.