We cut the competition down to size and returned positive sales growth becoming #1 in online audience growth and engagement in the category.

The ‘Rediscover Lawn Joy’ campaign, a Sponge initiative, was our introduction to the brand, an opportunity for Victa to own the emotional reward of a beautifully maintained lawn, a first for the category.

Beyond the initial campaign, Sponge and Victa embarked on an even bigger project - transitioning Victa from a traditional petrol powered brand into a battery powered and hybrid market leader. This included the launch of the compact 18V range, the Victa RM100 robot lawnmower and battery powered garden tools.

In Rival IQ data, Victa content achieved 5 out of the top 10 posts in category and ranked 1st for audience growth and engagement..

Launch of the Victa 18V range
A popular, emotive and unique TVC for the category.

Rediscover Lawn Joy
A campaign to position lawn care as delivering enjoyment.

Launched the hybrid Victa range
A simple message to educate and inform about the new range.

Victa RM100 robot launch
A series of how-to videos were created to support the range