Why Sponge? We’re nimble, resourceful, cost-effective and independent.

We enjoy collaborating to achieve the best results.

Any experience in my category?
Most probably. Our industry experience is wide and varied. From FMCG to hardware brands, financial services to retail, government, alcohol, travel, healthcare, social services, charities, the arts and more. We’re an experienced, energetic and enthusiastic group of advertising and marketing professionals trusted by some of Australia’s most iconic brands.

We can deliver strategic campaigns across TV, social media, experiential and influencer marketing, OOH, events and sampling, design, packaging and more. We can create integrated campaigns or focus on a particular channel to deliver results.

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Mark Sykes
Co-Founder

For more than 20 years he has been delivering creative solutions for some of Australia’s most successful brands.

With experience across a wide range of industries, Mark offers a keen and experienced eye for detail, a strong understanding of the value of strategic planning and an enthusiasm for outstanding creative.

Cec Parnell
Co-Founder

With more than 20 years experience, Cec has worked on some of the largest advertising accounts in some of the largest agencies in Australia and overseas.

His work has been recognised nationally and internationally, with awards including Gold Lion Cannes, Clio, FACTS and London International.

A short film he wrote and co-produced was selected in the 2017 Sydney Film Festival and won best screenplay at the Hollywood Short & Sweet Short Film Awards.