Screen Shot 2018-10-04 at 4.40.59 pm.png
 

ABOUT

We opened our doors in 1994 with a simple conviction; that strategic and conceptual thinkers need to be involved from the planning stage, to fully understand the brand challenges and provide insight led solutions.

The principle hasn’t changed but the world has.

As an integrated advertising agency we work closely with clients to absorb and immerse ourselves in their business and understand the customer journey, so we can focus on delivering effective strategies that ensure consumer engagement and drive media performance for optimum results.

We’re strategic, insight driven creative thinkers with experience across a wide range of industry categories. We create compelling, creative work and global campaigns, which we invite you to explore.

 
Performance  | Sponge Agency Sydney | Advertising Agency

SPONGE AGENCY BRAND & PERFORMANCE MODEL

Our differentiation is in the integration of the key pillars to deliver:

  • Data driven, insight led strategies that address the business/brand opportunities.

  • Robust brand communications and performance media solutions.

  • Targeted activation engaging with defined/segmented audiences throughout the customer journey.

  • Effective and agile plans.

  • Performance optimised results.


 
How we work | Sponge Agency Sydney | Advertising Agency
 

HOW WE WORK
& SERVICES

Sponge Agency is a tight knit team of independent thinkers sharing a culture that questions and challenges; we work quickly to strategise, conceptualise and deliver well thought through solutions.

  • STRATEGIC SOLUTIONS

Research (Persona Development /Customer Journey)
Brand Strategy and Communication Platforms
Marketing Planning and Activation
Digital, social strategy and UX
Planning and positioning
Brand development

  • CREATIVE CONTENT

    Integrated creative across all platforms
    Experiential and social
    Brand Identity
    Packaging and design
    Video production

  • DIGITAL PRODUCTION

Website and App development
Content management systems
Online advertising and EDMs

  • PERFORMANCE MEDIA

    Data management platforms
    Programmatic media buying
    Performance optimised results across the customer journey
    Analytics and business intelligence

 

 

CASE STUDIES

We’re proud of the work we’ve developed for clients and offer them as examples to inspire and excite. We create Brand Strategies, Design, Digital Executions and traditional Advertising across a wide range of industries. Contact us today to see how we can help your brand.