We made a global brand locally relevant. In 4 weeks: 1.1 million impressions with CPC 20% of the industry benchmark.

Thomas Cook Travel was a well established brand in Australia up until its exit in 1998. We relaunched the brand as Thomas Cook Money, offering a range of travel related services, including insurance, foreign exchange and handy digital products; to deliver big changes in the way Australians plan, book and enjoy their holidays.

We were involved in all aspects of the launch from the website user interface, CIAM assets and the design of collateral, product and wearables. Our pre-launch digital campaign generated over 13,000 qualified customers at launch.

CIAM experience assets
Improved customer experience
and increased share of wallet.

A campaign to launch a campaign
Initiative to build a qualified leads database pre-launch.