Our campaigns saw sales of mixer taps double and sales of filter cartridges to existing customers grow 127%.
The world’s first kitchen mixer with built-in water filter meant less plastic water bottles for landfill and big savings for consumers. The campaign introduced a new brand positioning and included digital and social media assets, website update, eCRM campaigns as well as new consumer, and retailer support collateral focusing on the new halo T-5 mixer.
Our campaigns saw sales of Taqua mixer taps double and sales of filter cartridges to existing customers grow 127%. We delivered a 200% growth in unique website visitors, brochure downloads and retailer referrals.
Our campaigns helped the Taqua T-5 and T-3 be awarded Product Review’s Kitchen Mixer Tap and the Water Filter of the year 2023.
‘World’s first’ brand video
New positioning and technology celebrated in this brand video.
Collateral and support material
Brochures, flyers and EDMs to support retailer network.
Product Review Awards
Social media campaign to highlight the Award and reviews.
Taqua Australia website
Focus on the new brand positioning, product features and benefits.
Retailer partner collateral
Sales tools for retail staff to educate and inform consumers.
Industry events and displays
To motivate and excite about Taqua’s features and benefits.