Our new integrated brand campaign revealed ‘high potential for short term sales’, ‘happiness’ and ‘long term brand health’.

The brand’s new positioning ‘Let’s grow Together’ repositioned Scotts Osmocote in Australia and New Zealand away from practical, advice driven marketing to an emotive message that celebrated the joy and pleasure plants can bring to our lives.

Post campaign research exceeded the Australian norm to ‘evoke high levels of positivity’, ‘high levels of willingness to buy’, ‘high potential for short term sales’ and ‘long term brand health’. Double digit sales increase substantiated the research results.

‘Let’s grow together’ was executed on TV, social media, influencer marketing and retailer magazine advertorial and print ads; along with competitions and gardening events.

Love your plants?
Consumers loved this unique TVC approach to the category.

Beautiful roses
A series of how-to videos were created to support the range.

Orchid lovers
Influencers shared how to get the best out of their orchids.

Australian plants
Social media content to highlight the made for Australia difference.

Passion for tomatoes
Influencers shared their top tips for growing the best tomatoes.

‘Let’s grow together’
A new approach to the category, showing the emotional connection.

Brand events and sampling
Bringing the brand positioning to lifethrough memorable experiences.