Wattyl 100

Major consumer campaigns to celebrate Wattyl’s centenary Wattyl invested in promoting their range of products during their centenary year, including major consumer push campaigns for products including the launch of new products RestoraDeck and Garage Floor.

CHALLENGE

To excite consumers, staff and the trade about Wattyl’s centenary, activate the brand in a memorable way that would create some noise and grab consumer attention.

SOLUTION

We used music as the strategic platform to engage the audience and invited the public to celebrate by using Australian music to unlock nostalgic memories that conjure up good times over the years.The campaign targeted both the retail and trade consumers with the opportunity to win tickets to see iconic Aussie rock bands AC/DC and Cold Chisel on tour.

CAMPAIGN

Iconic Australian paint brand rocking in 100 years.

The campaign activations took Wattyl, and music, literally to the streets and stores, with a young brand ambassador, street busker and Wattyl paint pail drummer-playing guru to get the celebrations going and kicking off their first social campaign. This was supported with a competition to ‘Name that Song’ and video tips on ‘How to play like a legend’.

  • Campaign strategy

  • TVC / branded content

  • Radio, digital and social campaigns

  • Competitions

  • POS and local area activations

  • Packaging

 
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