Since launching Hi-Chew in Australia and New Zealand sales, market share and awareness have grown by double digits year on year, every year.

Japan’s #1 candy brand Hi-Chew faced stiff competition and brand blocking by national and international brands with much larger budgets. Awareness has grown substantially; New Zealand now has the highest brand awareness of any market outside of Japan.

Campaigns have been executed on social media, cinema and OOH along with with competitions, promotions, events and sampling.

Hello possums!
They’ll do whatever it takes to
get their favourite chewy candy

Hi-Chew ASMR
A sensationally chewy, tingly and goose-bumpy experience.

Fruit Wrestlers
The launch campaign for Hi-Chew ANZ was a knock out.

Sensationally fruity bowling
You’ll be bowled over by the juicy, sensational taste.

Seagull beach wrestling
Over 5 million video plays and
one of the most shared assets

Hula Beach Sensation
Celebrating ANZ talent who are hooplessly addicted to Hi-Chew.

Hi-Chew ANZ websites
Global brand values with local market relevance.