Destination NSW

Welcome to NSW in anyone’s language


With a limited budget, Sponge was challenged to create a series of engaging, multilingual digital campaigns to promote regional destinations to domestic and international tourists and tourism partners during key periods including Christmas and Chinese New Year.


We created a series of mini campaigns for DNSW, produced on a low budget, to promote tourism to the state. The campaigns were activated via EDMs to their extensive database of domestic and international recipients and digital channels. The creative approach had to be graphic, impactful and quickly delivered in order to cut through and encourage the audience to view.The Sponge team created highly entertaining campaign content that presented DNSW as inclusive and culturally relevant. Chinese New Year campaigns were developed by our in-house Mandarin speaking team.


A series of graphic campaigns to promote NSW tourism domestically and internationally

  • Entertainment content

  • Websites

  • EDMs